Combining Nutrition and Technology for Personalised Nutrition

We've been talking about personalised nutrition in the industry for a while now, but it feels like it's starting to come into its own; offering exciting approaches to improving health and wellbeing. Seen as a huge opportunity to shift focus from broad population-based health suggestions to tailored care for the individual, successful implementation presents some unique challenges. DSM and Mixfit have teamed up to bring nutrition and technology together and push personalised nutrition to the mainstream. It's the technology part that's particularly interesting; if data trackers can collect over 400 pieces of data every second on a creature as lazy as a sloth, just what volume of data do we need to parse through for human applications? James Bauly, Director of the Dietary Supplements segment at DSM and Reza Zanjani, Co-Founder, President and CEO of Mixfit, join us live from Vitafoods Europe 2018 to discuss the collaboration in detail.