How are proactive consumers driving innovation of functional products?

Consumers worldwide are taking control of their health, which has led them to actively seek out foods, beverages and supplements that can do as much for them as possible. From immune, digestive and heart health to sports nutrition, beauty and personalised nutrition – they’re looking for it all. The nutraceuticals industry continues to innovate to meet consumer demand and deliver functional solutions.

Charlotte Bastiaanse, associate editor at Vitafoods Insights, talks to Dr Laura Collins, business development manager at Kerry, about proactive health for consumers and how it’s shaping product development in the food, beverage and supplement space. We delve into trends across the market, innovation in the functional product category and identify some of the top health benefits consumers are seeking out.