New research reflects priorities of young and old consumers

Commissioned research surveying 1000 consumers in the US and UK reveals that younger consumers continue to indicate interest in products with sustainability credentials. As Generation Z increasingly contribute as independent buyers, brands and retailers worldwide are shifting their strategy to meet further demands for plant-based and vegan food and beverage products. Richard Clarke, managing director at Ingredient Communications, discusses the survey findings, mainstream acceleration of vegan and plant-based, and what key highlights mean for product developers.